Top Social Media Trends for Small Businesses in 2023

Small businesses face constant challenges when it comes to standing out online. Social media remains one of the most powerful tools to connect with customers, build brand awareness, and drive sales. But the landscape changes quickly. What worked last year may not work today. Understanding the latest social media trends can help small businesses stay relevant and competitive in 2023.

This post explores the key social media trends shaping the year and offers practical advice on how small businesses can use them effectively.

A small shop owner preparing unique crafts for social media promotion

Short-Form Video Content Continues to Dominate

Short videos have become the preferred content format for many social media users. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made it easy to create and share engaging clips that capture attention quickly.

Why it matters for small businesses:

• Short videos are more likely to be watched fully and shared.

• They allow businesses to showcase products, share behind-the-scenes moments, or tell quick stories.

• Algorithms on major platforms favor video content, increasing organic reach.

  
  

How to use short videos effectively:

• Create tutorials or quick tips related to your products or services.

• Show the making process or the story behind your brand.

• Use trending sounds or challenges to increase visibility.

• Keep videos under 60 seconds to maintain viewer interest.

  
  

For example, a local bakery could post a 30-second video showing how they decorate a cake, attracting viewers who love baking or sweets.

Authenticity Builds Trust and Engagement

Consumers increasingly seek genuine connections with brands. They want to see real people, honest stories, and transparent communication.

What this means for small businesses:

• Share authentic content instead of overly polished ads.

• Use real customer testimonials and user-generated content.

• Show your team, workspace, or daily routines.

• Respond personally to comments and messages.

  
  

Authenticity helps build trust, which is crucial for small businesses competing against larger brands. For instance, a handmade jewelry seller might share photos of the crafting process and stories about the inspiration behind each piece.

Social Commerce Makes Shopping Seamless

Social media platforms are integrating shopping features that allow users to browse and buy products without leaving the app. Instagram Shops, Facebook Marketplace, and Pinterest Shopping are examples.

Benefits for small businesses:

• Reduce friction between discovery and purchase.

• Showcase products with detailed descriptions and prices.

• Offer promotions and discounts directly through social channels.

  
  

To get started, set up a shop on platforms where your audience is active. Use clear product images and update inventory regularly. A small clothing boutique could tag items in posts and stories, making it easy for followers to buy their favorite pieces instantly.

Community Building Through Groups and Forums

Building a loyal community around your brand can lead to repeat customers and word-of-mouth referrals. Social media groups and forums provide spaces for meaningful conversations.

How small businesses can use this trend:

• Create or join groups related to your niche.

• Share valuable content and answer questions.

• Encourage members to share their experiences.

• Host live Q&A sessions or virtual events.

  
  

For example, a fitness coach could start a Facebook group where members share workout tips, progress, and motivation. This creates a sense of belonging and keeps the audience engaged.

Influencer Collaborations Are More Accessible

Partnering with influencers remains a powerful way to reach new audiences. However, small businesses can focus on micro-influencers who have smaller but highly engaged followings.

Advantages of working with micro-influencers:

• More affordable partnerships.

• Higher engagement rates.

• Authentic recommendations that resonate with niche audiences.

  
  

Look for influencers whose values align with your brand. For example, a local coffee shop might collaborate with a food blogger who shares content about neighborhood eateries.

Emphasis on Social Responsibility and Sustainability

Consumers care about brands that demonstrate social responsibility. Sharing your efforts in sustainability, ethical sourcing, or community support can strengthen your brand image.

Ways to communicate social responsibility:

• Post about eco-friendly packaging or practices.

• Highlight charitable activities or donations.

• Share stories about how your business supports local causes.

  
  

A small clothing brand using organic materials could post about their sourcing process and encourage followers to make mindful purchases.

Use of AI Tools for Content Creation and Customer Service

Artificial intelligence tools are becoming more accessible for small businesses. They can help create content, schedule posts, and even respond to customer inquiries.

Examples of AI applications:

• Writing captions or blog ideas.

• Designing graphics or videos.

• Chatbots for answering common questions instantly.

  
  

Using AI tools can save time and improve consistency. For instance, a small bookstore might use an AI chatbot on their Facebook page to provide store hours and book recommendations.

Focus on Local Targeting and Geo-Tagged Content

Local customers are often the backbone of small businesses. Social media platforms allow precise targeting based on location.

How to leverage local targeting:

• Use geo-tags in posts and stories.

• Run ads targeting nearby users.

• Collaborate with other local businesses for cross-promotion.

  
  

A neighborhood restaurant could post photos tagged with their location and partner with local event organizers to reach more nearby customers.

Interactive Content Increases Engagement

Polls, quizzes, and question stickers invite followers to participate actively. This type of content boosts engagement and provides valuable feedback.

Ideas for interactive content:

• Polls about product preferences.

• Quizzes related to your industry.

• “Ask me anything” sessions on stories.

  
  

For example, a pet supply store could run a poll asking followers which new product they want to see next.

Video Live Streaming Builds Real-Time Connections

Live streaming allows businesses to connect with their audience in real time. It creates a sense of immediacy and authenticity.

Ways to use live streaming:

• Host product launches or demonstrations.

• Conduct live Q&A sessions.

• Share behind-the-scenes tours.

  
  

A small art gallery might stream an opening event or artist talk, inviting viewers to join virtually.

Final Thoughts

Small businesses that adapt to these social media trends can build stronger connections with their audience, increase visibility, and drive sales. Focus on creating authentic, engaging content that fits your brand and audience. Experiment with short videos, interactive posts, and local targeting to find what works best.

Start by picking one or two trends to try this month. Track your results and adjust your approach. Social media success comes from consistent effort and genuine connection.

Take the next step today by planning a short video or joining a local group. Your audience is waiting to discover what makes your business unique.